Indonesia, reintroduced.

We’re drawn to products with character. A useful idea, an unexpected flavour, or a thoughtful detail that makes you look twice.

Sun & Wonder brings those discoveries together in a considered selection for everyday life. We choose products for what they offer and the character they bring to the way we live.

Look closer and you’ll find Indonesia behind the selection: its makers, businesses, materials and ideas. We want to introduce a fresh view of what comes from Indonesia, expressed through contemporary products and the people who create them.

We’re beginning in Germany, with the ambition to reach more people across Europe. Wherever you meet us, we hope the first thing you notice is something you’d like to bring into your life.

FAQ

What is Sun & Wonder?: Sun & Wonder is a curated product brand bringing together a considered selection of products from Indonesia. We connect the appeal of each product with the people and ideas behind it.
How do you choose the products?: We look for character, thoughtful design and a clear place in everyday life. A product should have a specific reason to be part of the selection, whether that comes through its function, flavour, material or way of making.
Are the products from Indonesia?: Yes. Indonesian products and makers are at the heart of Sun & Wonder. Look through the selection and its stories to discover where the products come from and the people behind them.
What makes your approach different?: We introduce products through their own qualities: what they do, how they feel and why they’re worth choosing. Their Indonesian origins add another layer to discover, through real people, places and details.
Do you make the products yourselves?: Sun & Wonder works with Indonesian makers and brands. Our role is to select and present their products for new audiences, with the people behind them remaining part of the story.
Where are you launching?: We’re starting in Germany. Our longer-term ambition is to introduce the selection to more people across Europe.
Can I work with Sun & Wonder?: We’d like to hear from Indonesian makers, brands and potential partners who share our approach. Get in touch with an introduction to your business, your products and what makes them distinctive.